Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

How do I know if I’m getting a good value with an agency?

Value is about more than just the amount you pay for a service or product. Ask questions about the agency’s previous work and what results they’ve produced.

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What’s the secret to writing killer headlines?

It may take some effort, but a great headline will draw people in to see your awesome content.

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Millennials are the new “it” group, so how do I make sure I’m communicating with them effectively?

Millennials value authenticity, so it’s crucial that we speak to them in a way that feeds their need for social connection and uses a true voice.

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How do I write an impactful elevator speech?

You must first understand what an elevator speech is and is not. It should be clear, concise and consistent.

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How do I set the right goals for my PR program?

The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable.

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How will Facebook’s decision to favor interactions of family and friends over news and ads impact businesses?

Brands may need to work harder and smarter to earn the attention of their desired audience.

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