Send us your questions, and we’ll share our thoughts on the business of communicating.
How do I know if I’m getting a good value with an agency?
Value is about more than just the amount you pay for a service or product. Ask questions about the agency’s previous work and what results they’ve produced.
By Brian Bloom | February 22, 2018Read More
What’s the secret to writing killer headlines?
It may take some effort, but a great headline will draw people in to see your awesome content.
By Todd Morgano | February 15, 2018Read More
Millennials are the new “it” group, so how do I make sure I’m communicating with them effectively?
Millennials value authenticity, so it’s crucial that we speak to them in a way that feeds their need for social connection and uses a true voice.
By Jennifer Allanson | February 8, 2018Read More
How do I write an impactful elevator speech?
You must first understand what an elevator speech is and is not. It should be clear, concise and consistent.
By Eileen Petridis | February 1, 2018Read More
How do I set the right goals for my PR program?
The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable.
By Samantha Eastman | January 25, 2018Read More