Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

Why is being authentic so important in communications today?

Being authentic means being true to your brand and connecting with your audience in a way that focuses on them and their needs; and less on your product and its specific benefits.

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I am searching for an agency. How can I write the very best RFP?

So often, one of the biggest issues with the RFP process is the winners are usually selected not based on their creativity, strategic thinking or talents of serving clients… but rather on how well they fill out paperwork.

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How can you get media exposure for a consumer product that isn’t new?

Pitching to the media can be difficult… especially when you don’t have a new product. Learn some ways to make sure you stand out from the rest of the email inbox.

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What size influencer should I use to promote my brand?

Social influencers are opinion leaders who consumers view as reliable resources. How do you know who is best, if audience size is the biggest concern, and what kind of budget to put behind it?

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What impact might the Facebook/Cambridge Analytica story have on my business?

Mark Zuckerberg’s testimony before Congress regarding Cambridge Analytica is just the start. Media will continue to dig and the story will widen. What will be the impact on the platform, social media and for your business?

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How can my small nonprofit compete with larger organizations for publicity?

Start by keeping an eye on what is already in the news and focusing on why you do what you do.

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