ctrl/shift: Navigating the Rapidly Evolving AI Landscape
3/25/2024
Does your marketing and communications team need guidance on leveraging AI capabilities responsibly? Or are you concerned about potential reputation risks from AI issues like hallucinations, data exploitation or social biases? Falls & Co. has you covered.
Total Eclipse April 2024: An Ultimate Guide for Companies within the Path of Totality
3/18/2024
In honor of the Total Eclipse April 2024, we thought we’d share Falls & Co.’s “Ultimate Employee Engagement Ideas & Preparation Guide” to help ensure your employees stay safe and have fun under the totally solar eclipsed sun!
Navigating the NAHB International Builders' Show: Tips for Building the Best Trade Show Marketing Strategy
2/26/2024
If you want to reap the rewards of exhibiting at a trade show – increased visibility and brand exposure, lead generation and networking, successful product launches, enhanced industry authoring, and more – you need a strategy that will ensure your time and investment is worthwhile. Read more to learn how.
Groundhog Day: Special Super Bowl Ad Edition
2/12/2024
Lane Strauss, senior vice president/creative director, offers his insights and observations on key trends for Super Bowl ads 2024, as well as his opinions on the best ... and the worst of the night.
How to Design a Website that Converts Visitors into Quality Leads
1/2/2024
How do you design a lead-generation machine that addresses your customer's pain points, offers solutions, and provides a great user experience? Let’s find out.
New Video Series ‘ctrl/shift’ Helps Business Leaders Address Uncertainty in Organizations
12/15/2023
Falls & Co. has launched “ctrl/shift,” a new video series that invites industry experts to discuss how global events are affecting an organization’s people, culture, and reputation – and what to do to ensure safety and success for both employees and the business.
6 Reigning Reasons Content Operations Matters to Your Organization
12/7/2023
Learn about content operations' key components, benefits, implementation and why your organization and projects shouldn't live without it.
Jumping on the Brandwagon
11/27/2023
If you work at a place straight out of The Harvard Business Review, put this post down and get back to work. You’ve got best practices to follow! If you’re like the rest of us, read on to learn more about being market-centric without feeling you have to react whether it makes business sense or not. You have business needs, and we have business tools.
High Home Prices, Mortgage Rates and Inflation Don’t Dampen American Dream of Owning a Home Among Millennials
11/10/2023
Despite the daunting financial challenges – including the simple monthly costs of owning a home - 89.5% of millennials still consider homeownership an integral part of their American dream.
Widespread Concern Over Recent World Events Highlights Importance of Crisis Communication Plans
10/19/2023
At home and abroad, the world is on edge. That tension fuels passion that urges people to speak out, whether through peaceful protest, social media debate, heated arguments and so on. When emotions run high, conversations around the water cooler could quickly escalate. How prepared are you if that happens? Discover what constitutes a crisis and how you can create a culture of neutrality.
Your Public Relations Strategy Questions Answered
6/28/2023
Public relations is essential for almost every organization, but with the field constantly evolving, where do you start? How do you develop a communications and public relations strategy that will achieve your objectives? This public relations guide will tell you everything you need to know.
How to Best Work with an Agency
6/21/2023
What’s the secret to a great agency relationship? It may sound cliché, but treat your public relations agency like a partner. The best way to start building that partnership? Continue reading.
Set Goals to Measure a PR Program
6/21/2023
The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable. We'll show you how.
How to Get Media Attention for Your Business by Leveraging Existing Coverage
6/21/2023
Wondering how to get press coverage for your story, but aren't sure if leveraging other media coverage is a good idea? Don't worry, we'll walk you through it.
How to Nail the All-Important Elevator Pitch
6/20/2023
The proverbial elevator pitch. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But how many people or companies actually get it right? Here’s a breakdown of what it is, where it comes from, and how to write one.
Is Corporate Storytelling More Art or Science?
6/20/2023
If you want to tell a good corporate story and capture the media or investors’ interest, you must know which elements go into crafting that story. How do you do it? Let’s take a look to determine what elements your story should contain.
How to Get Media Coverage at Trade Shows, Conferences
6/20/2023
How do you stand out from your competition and get press coverage at a conference? And how do you successfully fill up your client’s trade-show schedule? We'll give you some tips for your toolbox.
How to Make News if There's Nothing New to Say
6/19/2023
Making headlines when you have nothing new to say is tough, tough, tough. But we didn't say it's impossible. Learn how.
Corporate Crisis Management Demands Quick Response. First, Take a Breath
6/19/2023
There’s a benefit to taking a short breath to apply some critical thought to how you’re about to handle a crisis situation and what you’re planning to communicate about it. So, what should you consider during that breath? Read on.
Tips to Prepare for a Media Interview
6/19/2023
Media interviews can cause a lot of anxiety – knowing your words will be out there, broadcast, printed or posted online for the world to see. But you can overcome interview angst with a fair amount of preparation. Here's how.
Should We be Excited or Scared by Artificial Intelligence? Yes.
6/5/2023
There’s so much uncertainty surrounding artificial intelligence, but one thing is for sure. It’s here. It’s already beginning to disrupt the status quo. And no one can accurately predict where it might lead us. Should we be excited or scared? Yes, but let's take a deeper look.
Falls & Co. Teams Up with The Salvation Army to Spread Joy During the Holidays
11/28/2022
For nearly 25 years, Falls & Co. has proudly supported The Salvation Army’s annual holiday toy drive as a corporate sponsor. Over the years, our team has gathered thousands of toys for Cleveland families who may otherwise have nothing to give their children on Christmas morning.
Merry Pitchmas: Move Your Holiday Media Pitches to the Top of the 'Nice' List
11/14/2022
This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.
Backlinks: Where SEO Strategy & PR Meet
10/31/2022
How can PR support SEO strategy? The answer – PR backlinks. By incorporating backlinks into press outreach, PR pros can help secure backlinks within media placements. Learn how this can be a big win for you.
How to Tell if Your Baby is Ugly: Why Market Research is Important
10/17/2022
Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.
How to Make an Interesting, Effective Marketing Video
10/3/2022
What makes for an interesting and effective marketing video? And how do you produce one of those? We're revealing some tips to help.
Tom Bernot Named President & COO of Falls & Co.
9/26/2022
Falls & Co. announces Tom Bernot as its new President and Chief Operating Officer. Founder of the agency, Rob Falls, will become Chairman and will retain his role of Chief Executive Officer.
10 Media Relations Must-Dos if You Want Good Press for Your Company
9/12/2022
Some companies are naturally newsworthy; others need to be more creative to solicit press coverage. Learn how you can make your company newsworthy with these 10 tips.
Falls & Co. Announces the Addition of Chante Jones as Associate Vice President, Communications
9/1/2022
Chanté Jones joins Falls & Co as an Associate Vice President, Communications.
What’s Your Point? Pick Your Top 3, Do Them Well
8/29/2022
What's our point? When you focus on three things you do really well, you increase your chances of success that much more. Learn how.
5 Common Press Release Mistakes — And How to Fix Them
7/25/2022
Here are five mistakes you should avoid in writing a press release.
Working with Influencers, Content Creators as an Effective Part of Your Marketing Strategy
7/18/2022
Social media influencers amplify reach and drive revenue for their clients. Learn why and how you should work with influencers to round out your marketing strategy.
Creativity is a Life Lesson: Words of Truth for Aspiring Creative Directors
7/11/2022
Creativity can be terrifying and hard, yet so worth the effort. Our creative director shares some of the life lessons he's learned along the way about creativity and its mysterious process.
COVID Accelerated Employee Communications Momentum — Don’t Slow Down Now
7/5/2022
Two years after the COVID pandemic started, employees still expect – and welcome – a high level of communication. You’ve got their attention. Now, don’t lose that momentum.
Falls & Co. Adds Justine DeJesus as Social Media Specialist
6/29/2022
Justine DeJesus joins Falls & Co. as a Social Media Specialist
3 Brand Architecture Frameworks to Create Future Growth
6/20/2022
Brand architecture is the second-most important element of branding (behind only brand positioning) because it’s ideally suited for growth-oriented objectives. Learn the three frameworks and what they can do for you.
10 Tips to Help You Build a Stronger, Longer Client-Agency Relationship
6/6/2022
The secret to a rewarding, long-lasting agency-client relationship is not so different than other relationships in your life. In fact, it’s surprisingly simple. Here are 10 tips to help guide you.
Job Recruitment in the Age of Covid
5/31/2022
During Covid, we’ve worked with companies on attracting qualified workers. It’s been challenging; we’ve learned a lot and have had a great deal of success. Here are 7 tips.
If the Whistle Blows, Will You be Ready?
5/23/2022
While there’s no handbook on how to safeguard your organization from whistleblowing, these four areas of dissonance can serve as a guide to assess and address the risks within your organization.
How to Improve Employee Wellbeing
5/16/2022
As the employee-employer power shift continues, your organization’s success relies on building authentic, caring relationships with your employees. Workers want to feel that you genuinely care about them. Learn how.
How to Enjoy the Sunset of Google’s Universal Analytics and Upgrade to GA4
5/9/2022
Google Analytics’ Universal Analytics platform is going away next year and upgrading to GA4. Is your website data ready? The Falls & Co. Google Tag Manager guru shares a web developer’s perspective on this software update and outlines steps you need to take now to ensure your website tracking remains intact.
Does Blogging Help SEO? You Bet It Does
5/2/2022
Want to know how blogging helps SEO? Let's find out.
5 ‘Next-Best’ Design Tools (That are Free)
4/25/2022
Everyone needs a few secret weapons in their back pocket to keep work rolling and avoid roadblocks when the unexpected arises. Here are a few free tricks and tools to help when files, fonts and designs need a quick solution.
8 Powerful Core Messaging Tips that will Boost Your Brand
4/19/2022
The foundation of every great brand is great messaging. Learn how to create a core messaging framework.
Elements of Effective Brand Strategy, Part 2: 6 External Considerations
4/14/2022
Successful strategy gives equal weight to managing internal dynamics. Now we turn our attention to the external considerations brands must consider.
Elements of an Effective Brand Strategy, Part 1: 4 Internal Considerations
4/14/2022
Successful branding strategy – which typically focuses on defining your brand relative to the competition – must give equal weight to managing internal dynamics.
Tips for College Seniors from a Young Professional
4/7/2022
For college seniors, it’s been 16 years or more of schooling, classes, assignments and tests, all leading up to this one moment – graduation. But what now? Here’s one young professional’s tips for post-grad preparation.
3 Reasons Traditional TV Advertising Remains Effective, Relevant in 2022
3/30/2022
Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.
10 Tactics to get Media Coverage
3/24/2022
With earned media, the stakes are high and competition is fierce. These tips will help improve your media relations and ability to land media coverage.
The Art of Objectivity in Data Analysis, Market Research
3/14/2022
Objectivity in business is crucial to success. A data-driven decision-making culture allows you to maintain objectivity through measurement and performance tracking, can help you gain competitive advantage, and can even help position and plan strategically for the future.
International Women’s Day – Inspiring Stories from Falls
3/8/2022
Falls & Co. has worked diligently to nurture an environment for women to thrive together. Here are some of our stories.
5 Surprising Reasons to Include Employee Engagement in Your Social Media Strategy
3/3/2022
Learn why an employee engagement plan is an essential element of a brand social media strategy.
McDonald Hopkins Leaps Ahead with Kentico CMS Development
2/28/2022
Falls & Co. worked closely with McDonald Hopkins’ marketing team to migrate as much of the content from the company’s previous CMS into Kentico.
Super Bowl Commercials: The Windup and The Pitch
2/14/2022
Get a glimpse of advertising agency life. We picked four Super Bowl commercials and re-imagined the client pitch presentations.
4 Ways to Navigate the Cable Television Viewership Shift
2/11/2022
While the media landscape continues to change, it’s important for media planners to understand the newest trends and adapt. But don’t forget that the more things change, the more they stay the same.
FALLS & CO. EXPANDS RESEARCH TEAM WITH ADDITION OF ANNIE MORINO
2/10/2022
Annie Morino joins Falls & Co. as Manager of Market Research.
Why Google Should Be One of Your Marketing Personas
2/8/2022
Introducing Google, your target audience’s most trusted friend. Learn why we recommend considering Google as more than a search engine when developing marketing personas.
KIERSTEN BECHT JOINS FALLS & CO. COMMUNICATIONS TEAM
2/7/2022
Falls & Co. welcomes Kiersten Becht who joins the communications team as an Assistant Account Executive.
The employee experience. You can’t always get what you want … or can you?
1/31/2022
To help employers better understand COVID’s continued impact on workers and their mindsets, Falls & Co.’s Employer Brand/Employee Experience practice group recently surveyed hundreds of full-time, white-collar workers across the U.S. Based on the results, here’s a look at what’s happening and what the future may hold for the workplace.
A Message to Remember: Be Consistent!
1/24/2022
With more and more communications channels available, it is important to maintain a consistent message to make a memorable impression. Learn how a consistent message can help you strengthen your relationships with all your key audiences.
Educate, Don’t Sell, Your Audience
1/13/2022
Research shows that B2C and B2B prospects are more likely to buy from a brand after they’ve consumed educational content. Learn how an educational content campaign could help you nurture and grow your prospect base, as well as tips for creating compelling content.
FALLS & CO. ADDS MARGARET REESE AS SENIOR ACCOUNTING SPECIALIST
1/3/2022
Falls & Co. expands the accounting department with the addition of Margaret Reese as Senior Accounting Specialist.
6 holiday icons: From Rudolph to Christmas lights, tip your Santa hat to content marketing
12/20/2021
Familiar holiday traditions and beloved characters, like hanging Christmas lights and Rudolph, got their start as clever content marketing strategies.
Kentico Xperience includes two Falls & Co. clients among its Top Ten Websites for October
12/2/2021
Every month, Kentico selects 10 of the best websites recently launched on Kentico Xperience, its digital experience platform. In October, two of those Top Ten were sites designed and built by our team at Falls & Co.
E.A.T. SEO: 7 Steps for Trusted Website Content
11/29/2021
Can you confidently say that your website is a trusted source in your industry? No? Don’t worry, you’re not alone. And it’s easy to get ahead of the competition. All you have to do is learn how to E.A.T.
10 Content Marketing Tips I Should’ve Learned After 10 Content Marketing World Conferences
10/26/2021
Content marketing continues to evolve. Learn the top 10 tips you should have learned from the last decade of Content Marketing World conferences.
Former-Journalist-Turned-Content-Maven Shares 5 Takeaways from Content Marketing World
10/21/2021
5 Takeaways from Content Marketing World: Exploring the similarities and differences in creating content from a journalist to marketer standpoint.
Are virtual events here to stay?
8/12/2021
While in-person events will likely still continue post-pandemic, it's clear the world of virtual events is just getting started.
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Kristin Pohlig Joins Falls & Co. Communications Group as Account Executive
8/2/2021
Kristin joins the communications group as an account executive, bringing a variety of marketing and public relations experience.
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5 Ways the NCAA's NIL Rules Will Impact Social Media Influencer Programs
7/19/2021
The ability for brands to transform these moments into business results by leveraging moments to drive business results requires both agility and discretion. The following is a look at five reverberations the move will have on marketers.