CARL MARKS ADVISORY GROUP LLC PARTNER RICHARD A. HELLER'S RECENT ARTICLE IN FINANCIAL EXECUTIVE, "DON'T FORGET TO FIX THE TOP LINE," ADDRESSES HOW STRUGGLING COMPANIES CAN STAY AFLOAT BY PAYING ATTENTION TO THE TOP LINE. HELLER, WHO SAYS A STRONG BOTTOM LINE HAS A DIRECT RELATIONSHIP WITH THE TOP LINE, REVIEWS THE STEPS NECESSARY FOR A SUCCESSFUL TURNAROUND.

Don't Forget to Fix the Top Line
By Richard A. Heller

Most turnarounds follow a predictable pattern. Though a revived company and a healthier bottom line are the ultimate goals of any turnaround scenario, to reach those objectives, it's imperative to take a number of important steps along the way.

Certain key facets must be addressed at the beginning of the process to ensure smooth revitalization efforts and overall success at the end. It's also important to maintain the ability to adapt and handle unforeseen issues that could crop up during what appears to be a standard turnaround.

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