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Eileen Petridis, APR
Senior Vice President
Having worked on both the client and agency side, Eileen is known
for delivering cost-effective results on-time and on-budget.
Her diverse background includes over 20 years of marketing experience
in an array of areas – from direct sales to media relations
to advertising to employee training to issues management to special
event planning. As the Director of Marketing for a financial institution
during the savings and loan crisis, Eileen was responsible for strategic
planning and employee training programs designed to maintain customer
confidence.
During this time, Eileen also helped to take the bank public and
oversee media, community, employee and investor relations during
the conversion from a savings and loan to a commercial bank. While
still on the client side, Eileen also developed a number of cross-sell
and employee incentive programs which were instrumental in ensuring
the success of new product launches.
As Media Relations Director on the agency side, Eileen works diligently
to ensure corporate visibility and brand-name awareness for her
clients. Her accounts run the gamut from healthcare and consumer
household brands to real estate, law, trucking and even explosives.
She has a track record for placing frequent, high-impact product
releases, feature stories, technical articles and case histories
in pertinent consumer and trade magazines, as well as major market
newspapers. Eileen also has a keen sense for crafting television
interview opportunities, matching individual client expertise with
hot topics in the news. She is particularly adept at maximizing
client exposure by analyzing industry trends and current media “hot
buttons”, and giving a fresh, evergreen news value even to
older, existing product lines.
Eileen graduated from the University of Wisconsin with a BS in business
administration and an MBA with a marketing emphasis. Professionally,
she is an accredited member of the Public Relations Society of America
(PRSA) and has received local and national advertising honors, including
a Telly and a BMA (Business Marketing Association) Gold Tower Award.
epetridis@fallscommunications.com
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