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Contact:
Rob Falls
Robert Falls & Co.
Public Relations
(216) 696-0229
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FOR IMMEDIATE RELEASE
May 2007
ROBERT FALLS & CO. PUBLIC RELATIONS ANNOUNCES
TWO STAFF ADDITIONS
Seredy and Guy Join Growing Firm
Cleveland, Ohio – Robert Falls & Co. Public Relations has recently added Cheryl Seredy as account supervisor and Phil Guy as graphic designer. The announcement was made by Robert F. Falls, president and CEO of the firm.
In her new role, Seredy will be responsible for media relations and strategic planning for a number of clients, including Carl Marks Advisory Group LLC.
With 20 years experience in the communications field, Seredy has extensive knowledge in media relations and strategic public relations counsel and planning representing industries such as healthcare, legal, financial and real estate.
In addition to her agency experience, she has worked as a senior media relations specialist for Medical Mutual and as manager of media relations and internal communication for The MetroHealth System.
"Cheryl brings a wealth of experience in media relations and strategic public relations planning," Falls said. "She'll play an important role in expanding services we provide to existing clients and in new business development, as well."
In addition to her agency work, Seredy also has experience as a video producer and worked as news director, reporter and anchor for WELW 1330-AM. She began her communications career as a producer at WJW-TV.
Seredy received her bachelor's degree in communications from Cleveland State University. She is currently involved with the Multiple Sclerosis Society.
As graphic designer, Guy brings many talents to the agency, including his experience with conceptual advertising, brochure/editorial design, logo and corporate identity and Web design.
"Phil was selected because of his diverse design strengths and ranges, including his ability to design with a sophisticated corporate style to a more edgy contemporary style," said Sue Lesko, creative director and vice president. "His fresh, new perspective on design will be a great addition to the creative team."
A recent graduate of The Art Institute of Pittsburgh with a bachelor's degree in graphic design, Guy is proficient in multiple graphics software programs. While studying at the Art Institute, he worked on several freelance projects. Guy also won first prize for Virgin Mobile's REgeneration design contest and has been a member of the National Technical Honor Society since 2004.
Robert Falls & Co. is a full-service public relations agency headquartered in Cleveland. One of the fastest growing agencies in Ohio, Robert Falls & Co. provides a variety of strategic communications services, including media relations, product and service launches and support, corporate and financial communications, crisis communications and issues management, editorial services and government and community relations.
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