Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

Networking: Important or not for my business?

For many professionals, networking is a chore – it’s something you do because it’s good for your business. Others dismiss networking as a complete waste of time. In reality, it’s a tool, and when used correctly, it can be extremely beneficial to your company.

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How can your business use research to gain new customers?

Often, a well-designed research project can help pinpoint what’s driving perceptions of your business and provide the insight needed to address potential concerns.

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Do contests work?

Implementing a contest may be an effective way to drive product awareness or brand engagement… but here are the things to consider first.

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How can I optimize my content marketing efforts?

September in Cleveland means football…weather changes…and Content Marketing. Hear what Falls Communications found to be the top insights straight from CMWorld 2018: 10 approaches to optimize your content marketing efforts.

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When it comes to social media content, what are best practices and newest trends?

Social media content must be strategic, yet sharable. If you want your social media content to be engaging and effective: be helpful to your audiences to generate interest and be visual to ensure it’s digestible and memorable.

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Should I put more energy into building a following on social media, or a blog?

Both social media and blogs have advantages and disadvantages. It’s all about finding what works for you, your business and your overall goals that will help determine which is the best solution.

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