Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

Should I use Instagram for my business?

An Instagram strategy can be a helpful way to reach your target audience and achieve your business goals…but it’s important to first consider these factors.

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How important are social media influencers and should I incorporate them into my marketing plan?

Companies all over the world are forging relationships with bloggers and content producers in an effort to reach their audiences. Is it right for your business? Here are some factors to consider.

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How do I maximize my trade show investment?

The key to a successful trade show is realizing that participation starts several months before the event and continues during and after the show concludes. Thoroughly planning ahead for all three phases will help increase opportunities and maximize your investment.

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Falls Findings: December Social Media Update

Each month, Falls scours the social and digital marketing world to pinpoint must-know platform trends, updates and algorithm changes. We have compiled the top news you should know about and why you and your business should take note of this pivotal social media news.

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Networking: Important or not for my business?

For many professionals, networking is a chore – it’s something you do because it’s good for your business. Others dismiss networking as a complete waste of time. In reality, it’s a tool, and when used correctly, it can be extremely beneficial to your company.

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How can your business use research to gain new customers?

Often, a well-designed research project can help pinpoint what’s driving perceptions of your business and provide the insight needed to address potential concerns.

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