Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

I’ve acquired a list of prospect emails. Now what do I do?

There are many facets of an effective email marketing campaign that will ensure not only opens, but interactions. Here are three key elements to ensure success.

Read More

How do I gain print coverage for my clients in today’s ever-changing print industry?

It’s harder than ever to get a print reporter’s attention and your story covered. But not impossible. Here are some tips for breaking through the clutter and making reporters take notice.

Read More

Do I need an online press room? And if so, what are best practices?

Designing a quality press room doesn’t simply mean populating your website with your latest press releases: It should be easy to find and navigate, while providing all the relevant assets reporters need for their stories. Here are a few do’s and don’ts to consider to ensure success.

Read More

How does the new Instagram algorithm work and how can I make it work to my advantage?

Many brands are recognizing the need to have an Instagram presence. However, to be successful in this ever-changing platform, it’s important to have a strategy—especially when partnering with influencers for sponsored content.

Read More

Do I Need Media/Messaging Training?

In today’s society where social media allows anyone to be a “reporter,” it’s important for all stakeholders to be prepared – and on the same page – to share the appropriate key messaging.

Read More

How long does it take to get a media placement?

Media Relations is a long-term investment. Learn more about what to expect and the top factors that affect garnering media coverage.

Read More
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Thank you for submitting your question.

We'll get back to you soon.

X

Thank you for subscribing to our blog updates!

X

We are sorry to see you go, you are always welcome to resubscribe in the future.

X