Send us your questions, and we’ll share our thoughts on the business of communicating.
I’ve acquired a list of prospect emails. Now what do I do?
There are many facets of an effective email marketing campaign that will ensure not only opens, but interactions. Here are three key elements to ensure success.
By Kristi Stolarski | August 8, 2019Read More
How do I gain print coverage for my clients in today’s ever-changing print industry?
It’s harder than ever to get a print reporter’s attention and your story covered. But not impossible. Here are some tips for breaking through the clutter and making reporters take notice.
By Janel Hlebak | July 25, 2019Read More
Do I need an online press room? And if so, what are best practices?
Designing a quality press room doesn’t simply mean populating your website with your latest press releases: It should be easy to find and navigate, while providing all the relevant assets reporters need for their stories. Here are a few do’s and don’ts to consider to ensure success.
By Amanda Stephens | July 8, 2019Read More
How does the new Instagram algorithm work and how can I make it work to my advantage?
Many brands are recognizing the need to have an Instagram presence. However, to be successful in this ever-changing platform, it’s important to have a strategy—especially when partnering with influencers for sponsored content.
By Karolina Ciepiel | June 18, 2019Read More
Do I Need Media/Messaging Training?
In today’s society where social media allows anyone to be a “reporter,” it’s important for all stakeholders to be prepared – and on the same page – to share the appropriate key messaging.
By Colleen O'Neill | May 30, 2019Read More