Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

How do I make news if I have nothing new to say?

Start by watching what is already happening in the news, and then find a way to join the conversation.

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What makes a good brand journalist?

Think like a journalist – consider your audience, what story you’re trying to tell and how you can tell it in an interesting way.

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Are podcasts suited for B2B, and what’s the best way to produce one?

A podcast can attract a niche following of people with interest in the subject.

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Is it possible for busy communications professionals to maintain a work-life balance?

Yes, and sometimes good is better than perfect.

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What early warning system could alert me to a potential crisis?

There are dozens of monitoring tools that can help you see real-time conversations that people are having about your organization.

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Is the press release still valuable in today’s digital world?

They still have their place – when used strategically and smartly.

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