Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

What two mistakes can sink a company in crisis?

While the list is long on how to make a crisis worse, the top two mistakes are believing it can never happen to you, and waiting too long to respond when a crisis does occur.

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Should I be thinking or doing anything differently because of President Trump?

Whenever a new president takes office, the transition introduces a degree of uncertainty about how policy changes might affect a company’s business.

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Does Facebook Live work for B2B companies?

As a former television journalist who has done his fair share of live shots, I’m both excited and wary of this relatively new Facebook feature that allows anyone to broadcast a live video from their smartphone.

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