Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

How can you get media exposure for a consumer product that isn’t new?

Pitching to the media can be difficult… especially when you don’t have a new product. Learn some ways to make sure you stand out from the rest of the email inbox.

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What size influencer should I use to promote my brand?

Social influencers are opinion leaders who consumers view as reliable resources. How do you know who is best, if audience size is the biggest concern, and what kind of budget to put behind it?

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What impact might the Facebook/Cambridge Analytica story have on my business?

Mark Zuckerberg’s testimony before Congress regarding Cambridge Analytica is just the start. Media will continue to dig and the story will widen. What will be the impact on the platform, social media and for your business?

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How can my small nonprofit compete with larger organizations for publicity?

Start by keeping an eye on what is already in the news and focusing on why you do what you do.

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How do I make my B2B communications more compelling?

Customers today expect personalization. Demonstrate that your company understands your customers’ business and their goals.

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How often should my brand be producing new content?

There is no magic number. Each company will have their own sweet spot of how much content to produce and when.

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