Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

When it comes to social media content, what are best practices and newest trends?

Social media content must be strategic, yet sharable. If you want your social media content to be engaging and effective: be helpful to your audiences to generate interest and be visual to ensure it’s digestible and memorable.

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Should I put more energy into building a following on social media, or a blog?

Both social media and blogs have advantages and disadvantages. It’s all about finding what works for you, your business and your overall goals that will help determine which is the best solution.

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Can I get national media attention for my local event?

Local events are great ways to connect with the community, create a larger brand presence in your hometown and have a little fun. It’s likely you can get the local news stations or the main daily newspaper to cover your event but is your event of interest to national media?

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Is there such a thing as “content etiquette”? Can I use similar content on different platforms?

We’re all creating content at a record-level pace, but given the average attention span is about eight seconds, is anyone actually reading/listening to/watching all of our content? Likely not – which is why repurposing content on a variety of platforms to suit your audiences’ needs is key.

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Should I plan a media tour and what can I expect?

When you have news to share, a media tour can be an excellent vehicle to engage directly with journalists and build lasting personal relationships.

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How can brainstorms be conducted to effectively develop fresh ideas?

Brainstorming has been a popular method for creative problem solving for decades. Learn how you can add structure to your session to create an environment for sharing – and in the end generate new, strategic ideas.

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