Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

How do I use social media to assist the media?

Social media offers another way to reach the media. You can provide information ready for posting or share articles your media contacts have published.

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How do I implement a social media strategy for my B-to-B client?

It’s important for all brands, and especially B-to-B companies, to keep their goals and target audience in mind when creating social media strategies.

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How do I know if I’m getting a good value with an agency?

Value is about more than just the amount you pay for a service or product. Ask questions about the agency’s previous work and what results they’ve produced.

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What’s the secret to writing killer headlines?

It may take some effort, but a great headline will draw people in to see your awesome content.

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Millennials are the new “it” group, so how do I make sure I’m communicating with them effectively?

Millennials value authenticity, so it’s crucial that we speak to them in a way that feeds their need for social connection and uses a true voice.

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How do I write an impactful elevator speech?

You must first understand what an elevator speech is and is not. It should be clear, concise and consistent.

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