Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

How do I set the right goals for my PR program?

The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable.

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How will Facebook’s decision to favor interactions of family and friends over news and ads impact businesses?

Brands may need to work harder and smarter to earn the attention of their desired audience.

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In a changing media landscape, how can I make the most of a media tour?

Use your time with media to build relationships, share insights and provide information they can (hopefully) include in a future article.

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What’s the best way to connect with media at trade shows?

Make the focus about helping them.

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I was asked to do a media interview. How can I prepare?

Make sure you know the subject of your interview. This might sound silly, but there is often a misperception between interviewer and interviewee as to exactly what the interview is about.

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How do I decide what to measure, how to measure it and why?

Start by defining the questions you want to answer. Brands must have a clear picture of what they’re trying to accomplish before deciding what to measure.

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