Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

Millennials are the new “it” group, so how do I make sure I’m communicating with them effectively?

Millennials value authenticity, so it’s crucial that we speak to them in a way that feeds their need for social connection and uses a true voice.

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How do I write an impactful elevator speech?

You must first understand what an elevator speech is and is not. It should be clear, concise and consistent.

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How do I set the right goals for my PR program?

The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable.

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How will Facebook’s decision to favor interactions of family and friends over news and ads impact businesses?

Brands may need to work harder and smarter to earn the attention of their desired audience.

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In a changing media landscape, how can I make the most of a media tour?

Use your time with media to build relationships, share insights and provide information they can (hopefully) include in a future article.

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What’s the best way to connect with media at trade shows?

Make the focus about helping them.

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