Send us your questions, and we’ll share our thoughts on the business of communicating.
In a changing media landscape, how can I make the most of a media tour?
Use your time with media to build relationships, share insights and provide information they can (hopefully) include in a future article.
By Lora Brand | January 11, 2018Read More
What’s the best way to connect with media at trade shows?
Make the focus about helping them.
By Alissa Kiktavy | January 4, 2018Read More
I was asked to do a media interview. How can I prepare?
Make sure you know the subject of your interview. This might sound silly, but there is often a misperception between interviewer and interviewee as to exactly what the interview is about.
By Jamie Dalton | December 14, 2017Read More
How do I decide what to measure, how to measure it and why?
Start by defining the questions you want to answer. Brands must have a clear picture of what they’re trying to accomplish before deciding what to measure.
By Todd Morgano | December 7, 2017Read More
I’m not the next Apple, Coca-Cola or Nike, so why do I need a brand strategy?
Whether you’re a nonprofit, a middle market industrial parts manufacturer, or a startup service provider, a clearly defined brand strategy is critical for success.
By Susan Puflea | November 30, 2017Read More