Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

In a changing media landscape, how can I make the most of a media tour?

Use your time with media to build relationships, share insights and provide information they can (hopefully) include in a future article.

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What’s the best way to connect with media at trade shows?

Make the focus about helping them.

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I was asked to do a media interview. How can I prepare?

Make sure you know the subject of your interview. This might sound silly, but there is often a misperception between interviewer and interviewee as to exactly what the interview is about.

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How do I decide what to measure, how to measure it and why?

Start by defining the questions you want to answer. Brands must have a clear picture of what they’re trying to accomplish before deciding what to measure.

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I’m not the next Apple, Coca-Cola or Nike, so why do I need a brand strategy?

Whether you’re a nonprofit, a middle market industrial parts manufacturer, or a startup service provider, a clearly defined brand strategy is critical for success.

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How do I decide if I should use email marketing?

Email has a large reach and high ROI, but it also must fit with your company’s overall business goals and strategy.

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