Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

What makes a professional development program work?

Although there is no one-size-fits-all approach, your professional development program should be engaging, ever-evolving, personal and supported.

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What’s the biggest mistake companies make when marketing to investors?

Not differentiating between sales and marketing.

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What is niche marketing and who cares about it?

Niche marketing is all about reaching people who already might be interested in your products.

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How can I do content marketing if I don’t have an audience or a story to tell them?

Tell stories that answers your audience’s questions and gives them value without overtly selling anything to them.

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What can businesses learn from how Equifax dealt with its massive data breach?

There’s also a lot that businesses can learn from this breach, as well as Equifax’s response to it. A proper response to a crisis like this can make or break the organization.

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How can I get my brand noticed at a trade show?

Think outside the booth. You should try to find clever ways to highlight your products beyond your space on the show floor.

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