Send us your questions, and we’ll share our thoughts on the business of communicating.
I was asked to do a media interview. How can I prepare?
Make sure you know the subject of your interview. This might sound silly, but there is often a misperception between interviewer and interviewee as to exactly what the interview is about.
By Jamie Dalton | December 14, 2017Read More
How do I decide what to measure, how to measure it and why?
Start by defining the questions you want to answer. Brands must have a clear picture of what they’re trying to accomplish before deciding what to measure.
By Todd Morgano | December 7, 2017Read More
I’m not the next Apple, Coca-Cola or Nike, so why do I need a brand strategy?
Whether you’re a nonprofit, a middle market industrial parts manufacturer, or a startup service provider, a clearly defined brand strategy is critical for success.
By Susan Puflea | November 30, 2017Read More
How do I decide if I should use email marketing?
Email has a large reach and high ROI, but it also must fit with your company’s overall business goals and strategy.
By Carmen Alcorn | November 16, 2017Read More
I’ve gathered all this data. Now what do I do with it?
All data may not be beneficial or complete. Sometimes you need to dig deeper into the numbers.
By Todd Morgano | November 9, 2017Read More