Send us your questions, and we’ll share our thoughts on the business of communicating.
Can you leverage coverage from one media outlet to get coverage in another?
The general rule is no, but there are some exceptions.
By Cristy Carlson | October 26, 2017Read More
What do you think about using employees as social media ambassadors?
Using employees can be a lower cost way to expand social media reach, but be sure to consider the pros and cons before enacting this strategy.
By Todd Morgano | October 19, 2017Read More
What makes a professional development program work?
Although there is no one-size-fits-all approach, your professional development program should be engaging, ever-evolving, personal and supported.
By Jenny Bahun | October 12, 2017Read More
What’s the biggest mistake companies make when marketing to investors?
Not differentiating between sales and marketing.
By Rob Berick | October 5, 2017Read More
What is niche marketing and who cares about it?
Niche marketing is all about reaching people who already might be interested in your products.
By Brian Bloom | September 28, 2017Read More