Send us your questions, and we’ll share our thoughts on the business of communicating.
What’s the best way to connect with media at trade shows?
Make the focus about helping them.
By Alissa Kiktavy | January 4, 2018Read More
I was asked to do a media interview. How can I prepare?
Make sure you know the subject of your interview. This might sound silly, but there is often a misperception between interviewer and interviewee as to exactly what the interview is about.
By Jamie Dalton | December 14, 2017Read More
How do I decide what to measure, how to measure it and why?
Start by defining the questions you want to answer. Brands must have a clear picture of what they’re trying to accomplish before deciding what to measure.
By Todd Morgano | December 7, 2017Read More
I’m not the next Apple, Coca-Cola or Nike, so why do I need a brand strategy?
Whether you’re a nonprofit, a middle market industrial parts manufacturer, or a startup service provider, a clearly defined brand strategy is critical for success.
By Susan Puflea | November 30, 2017Read More
How do I decide if I should use email marketing?
Email has a large reach and high ROI, but it also must fit with your company’s overall business goals and strategy.
By Carmen Alcorn | November 16, 2017Read More