Advice for professional communicators

Ask Falls

Send us your questions, and we’ll share our thoughts on the business of communicating.

How do successful leaders positively inspire and influence others?

One word and one action at a time.

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Can you leverage coverage from one media outlet to get coverage in another?

The general rule is no, but there are some exceptions.

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What do you think about using employees as social media ambassadors?

Using employees can be a lower cost way to expand social media reach, but be sure to consider the pros and cons before enacting this strategy.

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What makes a professional development program work?

Although there is no one-size-fits-all approach, your professional development program should be engaging, ever-evolving, personal and supported.

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What’s the biggest mistake companies make when marketing to investors?

Not differentiating between sales and marketing.

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What is niche marketing and who cares about it?

Niche marketing is all about reaching people who already might be interested in your products.

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