Susan Puflea

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How do I use social issues to demonstrate purpose and disrupt my category without damaging my brand?

Consumers today demand that brands have a purpose… and to take a stand on relevant issues. So how do brands navigate the increasingly sensitive landscape without stepping on the land mines?

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How can brainstorms be conducted to effectively develop fresh ideas?

Brainstorming has been a popular method for creative problem solving for decades. Learn how you can add structure to your session to create an environment for sharing – and in the end generate new, strategic ideas.

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I’m not the next Apple, Coca-Cola or Nike, so why do I need a brand strategy?

Whether you’re a nonprofit, a middle market industrial parts manufacturer, or a startup service provider, a clearly defined brand strategy is critical for success.

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