Todd Morgano

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Should I put more energy into building a following on social media, or a blog?

Both social media and blogs have advantages and disadvantages. It’s all about finding what works for you, your business and your overall goals that will help determine which is the best solution.

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What impact might the Facebook/Cambridge Analytica story have on my business?

Mark Zuckerberg’s testimony before Congress regarding Cambridge Analytica is just the start. Media will continue to dig and the story will widen. What will be the impact on the platform, social media and for your business?

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How often should my brand be producing new content?

There is no magic number. Each company will have their own sweet spot of how much content to produce and when.

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What’s the secret to writing killer headlines?

It may take some effort, but a great headline will draw people in to see your awesome content.

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How will Facebook’s decision to favor interactions of family and friends over news and ads impact businesses?

Brands may need to work harder and smarter to earn the attention of their desired audience.

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How do I decide what to measure, how to measure it and why?

Start by defining the questions you want to answer. Brands must have a clear picture of what they’re trying to accomplish before deciding what to measure.

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I’ve gathered all this data. Now what do I do with it?

All data may not be beneficial or complete. Sometimes you need to dig deeper into the numbers.

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What do you think about using employees as social media ambassadors?

Using employees can be a lower cost way to expand social media reach, but be sure to consider the pros and cons before enacting this strategy.

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Are podcasts suited for B2B, and what’s the best way to produce one?

A podcast can attract a niche following of people with interest in the subject.

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How does a company with a limited budget keep up with SEO changes?

With search engines updating their algorithms so frequently, making sure your website is optimized for SEO is a never-ending – and costly – challenge.

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What’s an acceptable time frame to address a company issue?

Because information moves so quickly today, companies are often operating – and responding to events – at a pace that doesn’t allow much time for critical thinking.

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Does Facebook Live work for B2B companies?

As a former television journalist who has done his fair share of live shots, I’m both excited and wary of this relatively new Facebook feature that allows anyone to broadcast a live video from their smartphone.

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