Should I put more energy into building a following on social media, or a blog?
Both social media and blogs have advantages and disadvantages. It’s all about finding what works for you, your business and your overall goals that will help determine which is the best solution.
By Todd Morgano | August 23, 2018Read More
What impact might the Facebook/Cambridge Analytica story have on my business?
Mark Zuckerberg’s testimony before Congress regarding Cambridge Analytica is just the start. Media will continue to dig and the story will widen. What will be the impact on the platform, social media and for your business?
By Todd Morgano | April 12, 2018Read More
How often should my brand be producing new content?
There is no magic number. Each company will have their own sweet spot of how much content to produce and when.
By Todd Morgano | March 15, 2018Read More
What’s the secret to writing killer headlines?
It may take some effort, but a great headline will draw people in to see your awesome content.
By Todd Morgano | February 15, 2018Read More
How will Facebook’s decision to favor interactions of family and friends over news and ads impact businesses?
Brands may need to work harder and smarter to earn the attention of their desired audience.
By Todd Morgano | January 18, 2018Read More
How do I decide what to measure, how to measure it and why?
Start by defining the questions you want to answer. Brands must have a clear picture of what they’re trying to accomplish before deciding what to measure.
By Todd Morgano | December 7, 2017Read More
I’ve gathered all this data. Now what do I do with it?
All data may not be beneficial or complete. Sometimes you need to dig deeper into the numbers.
By Todd Morgano | November 9, 2017Read More
What do you think about using employees as social media ambassadors?
Using employees can be a lower cost way to expand social media reach, but be sure to consider the pros and cons before enacting this strategy.
By Todd Morgano | October 19, 2017Read More
Are podcasts suited for B2B, and what’s the best way to produce one?
A podcast can attract a niche following of people with interest in the subject.
By Todd Morgano | July 20, 2017Read More
How does a company with a limited budget keep up with SEO changes?
With search engines updating their algorithms so frequently, making sure your website is optimized for SEO is a never-ending – and costly – challenge.
By Todd Morgano | June 1, 2017Read More
What’s an acceptable time frame to address a company issue?
Because information moves so quickly today, companies are often operating – and responding to events – at a pace that doesn’t allow much time for critical thinking.
By Todd Morgano | April 20, 2017Read More