How can I measure the effectiveness of my marketing campaign?
When creating marketing goals, sales conversions may be one way to measure success, but it's not the only way. It's important to understand the difference between marketing objectives and business objectives when measuring the effectiveness of a marketing campaign.
By Kristi Stolarski | March 8, 2019Read More
When it comes to social media content, what are best practices and newest trends?
Social media content must be strategic, yet sharable. If you want your social media content to be engaging and effective: be helpful to your audiences to generate interest and be visual to ensure it’s digestible and memorable.
By Kristi Stolarski | September 13, 2018Read More