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How do I use social issues to demonstrate purpose and disrupt my category without damaging my brand?

Consumers today demand that brands have a purpose… and to take a stand on relevant issues. So how do brands navigate the increasingly sensitive landscape without stepping on the land mines?

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When it comes to social media content, what are best practices and newest trends?

Social media content must be strategic, yet sharable. If you want your social media content to be engaging and effective: be helpful to your audiences to generate interest and be visual to ensure it’s digestible and memorable.

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How can brainstorms be conducted to effectively develop fresh ideas?

Brainstorming has been a popular method for creative problem solving for decades. Learn how you can add structure to your session to create an environment for sharing – and in the end generate new, strategic ideas.

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How can you get media exposure for a consumer product that isn’t new?

Pitching to the media can be difficult… especially when you don’t have a new product. Learn some ways to make sure you stand out from the rest of the email inbox.

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How often should my brand be producing new content?

There is no magic number. Each company will have their own sweet spot of how much content to produce and when.

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How do I know if I’m getting a good value with an agency?

Value is about more than just the amount you pay for a service or product. Ask questions about the agency’s previous work and what results they’ve produced.

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How will Facebook’s decision to favor interactions of family and friends over news and ads impact businesses?

Brands may need to work harder and smarter to earn the attention of their desired audience.

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How do I decide if I should use email marketing?

Email has a large reach and high ROI, but it also must fit with your company’s overall business goals and strategy.

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How can I get my brand noticed at a trade show?

Think outside the booth. You should try to find clever ways to highlight your products beyond your space on the show floor.

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What are some techniques to get your creative juices flowing when designing?

One technique that I use is to carve out a large portion of uninterrupted time. I like to create a space where I can explore, think and play with the project.

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With so many free graphics and images, do I really need a designer?

Need? No. But should you? Let’s talk about that.

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