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When it comes to social media content, what are best practices and newest trends?

Social media content must be strategic, yet sharable. If you want your social media content to be engaging and effective: be helpful to your audiences to generate interest and be visual to ensure it’s digestible and memorable.

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What impact might the Facebook/Cambridge Analytica story have on my business?

Mark Zuckerberg’s testimony before Congress regarding Cambridge Analytica is just the start. Media will continue to dig and the story will widen. What will be the impact on the platform, social media and for your business?

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How do I use social media to assist the media?

Social media offers another way to reach the media. You can provide information ready for posting or share articles your media contacts have published.

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How do I implement a social media strategy for my B-to-B client?

It’s important for all brands, and especially B-to-B companies, to keep their goals and target audience in mind when creating social media strategies.

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Millennials are the new “it” group, so how do I make sure I’m communicating with them effectively?

Millennials value authenticity, so it’s crucial that we speak to them in a way that feeds their need for social connection and uses a true voice.

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How will Facebook’s decision to favor interactions of family and friends over news and ads impact businesses?

Brands may need to work harder and smarter to earn the attention of their desired audience.

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How does a government agency or elected official measure social media success?

The value of public sector social media efforts should be measured in terms of how effective the communication is at serving the needs of constituents and how much understanding, transparency and trust is generated as a result.

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How much content do I need to be effective?

It’s actually not the amount of content you should focus on, but rather the quality and distribution of that content.

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