media relations

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How do I gain print coverage for my clients in today’s ever-changing print industry?

It’s harder than ever to get a print reporter’s attention and your story covered. But not impossible. Here are some tips for breaking through the clutter and making reporters take notice.

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How long does it take to get a media placement?

Media Relations is a long-term investment. Learn more about what to expect and the top factors that affect garnering media coverage.

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Can I get national media attention for my local event?

Local events are great ways to connect with the community, create a larger brand presence in your hometown and have a little fun. It’s likely you can get the local news stations or the main daily newspaper to cover your event but is your event of interest to national media?

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In a changing media landscape, how can I make the most of a media tour?

Use your time with media to build relationships, share insights and provide information they can (hopefully) include in a future article.

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What’s the best way to connect with media at trade shows?

Make the focus about helping them.

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I was asked to do a media interview. How can I prepare?

Make sure you know the subject of your interview. This might sound silly, but there is often a misperception between interviewer and interviewee as to exactly what the interview is about.

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Can you leverage coverage from one media outlet to get coverage in another?

The general rule is no, but there are some exceptions.

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How do I make news if I have nothing new to say?

Start by watching what is already happening in the news, and then find a way to join the conversation.

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