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How do I gain print coverage for my clients in today’s ever-changing print industry?

It’s harder than ever to get a print reporter’s attention and your story covered. But not impossible. Here are some tips for breaking through the clutter and making reporters take notice.

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Do contests work?

Implementing a contest may be an effective way to drive product awareness or brand engagement… but here are the things to consider first.

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Can I get national media attention for my local event?

Local events are great ways to connect with the community, create a larger brand presence in your hometown and have a little fun. It’s likely you can get the local news stations or the main daily newspaper to cover your event but is your event of interest to national media?

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Should I plan a media tour and what can I expect?

When you have news to share, a media tour can be an excellent vehicle to engage directly with journalists and build lasting personal relationships.

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How do I write an impactful elevator speech?

You must first understand what an elevator speech is and is not. It should be clear, concise and consistent.

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How do I set the right goals for my PR program?

The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable.

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Is the press release still valuable in today’s digital world?

They still have their place – when used strategically and smartly.

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How do I get the most out of my agency relationship?

It may sound cliché, but treat your agency like a partner.

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