How do I gain print coverage for my clients in today’s ever-changing print industry?
It’s harder than ever to get a print reporter’s attention and your story covered. But not impossible. Here are some tips for breaking through the clutter and making reporters take notice.
By Janel Hlebak | July 25, 2019Read More
Do contests work?
Implementing a contest may be an effective way to drive product awareness or brand engagement… but here are the things to consider first.
By Jenny Bahun | October 11, 2018Read More
Can I get national media attention for my local event?
Local events are great ways to connect with the community, create a larger brand presence in your hometown and have a little fun. It’s likely you can get the local news stations or the main daily newspaper to cover your event but is your event of interest to national media?
By Jenny Bahun | August 8, 2018Read More
Should I plan a media tour and what can I expect?
When you have news to share, a media tour can be an excellent vehicle to engage directly with journalists and build lasting personal relationships.
By Courtney Yerega | July 12, 2018Read More
How do I write an impactful elevator speech?
You must first understand what an elevator speech is and is not. It should be clear, concise and consistent.
By Eileen Petridis | February 1, 2018Read More
How do I set the right goals for my PR program?
The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable.
By Samantha Eastman | January 25, 2018Read More
Is the press release still valuable in today’s digital world?
They still have their place – when used strategically and smartly.
By Robin Suttell | June 29, 2017Read More