What should I consider as I am looking to create visuals that support my brand?
Visual content has become a staple in today’s marketing and communication efforts. However, visuals must be part of an overall brand marketing strategy.
By Allyson Smotzer-Senatore | March 28, 2019Read More
When it comes to social media content, what are best practices and newest trends?
Social media content must be strategic, yet sharable. If you want your social media content to be engaging and effective: be helpful to your audiences to generate interest and be visual to ensure it’s digestible and memorable.
By Kristi Stolarski | September 13, 2018Read More
How can you get media exposure for a consumer product that isn’t new?
Pitching to the media can be difficult… especially when you don’t have a new product. Learn some ways to make sure you stand out from the rest of the email inbox.
By Kristi Stolarski | May 10, 2018Read More
How do I use social media to assist the media?
Social media offers another way to reach the media. You can provide information ready for posting or share articles your media contacts have published.
By Jennifer Allanson | March 8, 2018Read More
How do I implement a social media strategy for my B-to-B client?
It’s important for all brands, and especially B-to-B companies, to keep their goals and target audience in mind when creating social media strategies.
By Janel Hlebak | March 1, 2018Read More
Is the press release still valuable in today’s digital world?
They still have their place – when used strategically and smartly.
By Robin Suttell | June 29, 2017Read More