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When it comes to social media content, what are best practices and newest trends?

Social media content must be strategic, yet sharable. If you want your social media content to be engaging and effective: be helpful to your audiences to generate interest and be visual to ensure it’s digestible and memorable.

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How can you get media exposure for a consumer product that isn’t new?

Pitching to the media can be difficult… especially when you don’t have a new product. Learn some ways to make sure you stand out from the rest of the email inbox.

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How do I use social media to assist the media?

Social media offers another way to reach the media. You can provide information ready for posting or share articles your media contacts have published.

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How do I implement a social media strategy for my B-to-B client?

It’s important for all brands, and especially B-to-B companies, to keep their goals and target audience in mind when creating social media strategies.

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Is the press release still valuable in today’s digital world?

They still have their place – when used strategically and smartly.

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Does Facebook Live work for B2B companies?

As a former television journalist who has done his fair share of live shots, I’m both excited and wary of this relatively new Facebook feature that allows anyone to broadcast a live video from their smartphone.

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