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By Rob Berick | February 2016

How content marketing can elevate investor relations

“Complementing your ongoing IR efforts with the consistent cadence of content marketing will increase your ability to influence the Street’s awareness, consideration, preference and purchase process.”

Amid all the uncertainty in the global financial markets, one thing is certain: this is not your father’s stock market.

Regulatory changes have altered how companies and investors communicate. Technological advances have changed the manner in which investment ideas are surfaced and researched, as well as the rate at which investments are executed and portfolios adjusted. Behavioral shifts within the investor community have aided activism, enabling it to become a viable and recognized investment class. The cumulative effect of these structural, technological and behavioral changes has created an extremely difficult and volatile environment for companies to compete for capital...

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