“There’s no reason for companies to be surprised by an activist approach.”
For centuries, strategists and philosophers have espoused that “the best defense is a good offense” for a simple reason: “When you are constantly in a defensive posture, you can seldom win.”(1) While business leaders have embraced this philosophy, business communicators have less enthusiastically adopted it, particularly those responsible for investor relations.
Think about it: Would a business leader allow someone else to define the value of their organization’s products and services? Absolutely not. And, yet, business communicators regularly let someone else define the value their organization offers investors, as evidenced by the growing success and influence of social and investor activists...
1 “Sun Tzu – The Art of War for Managers” by Gerald A. Michaelson & Steven Michaelson - Second Edition, 2010