Falls proudly accepted the “Best of Show” award at the 2014 PRSA Cleveland Rocks Awards for the Sherwin-Williams Automotive Finishes E-Finish newsletter. Top honors for an e-newsletter? As one of our peers said, “That must be quite a newsletter!” The results suggest that it is. If we can rock a newsletter, imagine what we can do to tell your story.
LEARN MOREHot Flashes Are Now Hot News
Menopause. It’s a word often whispered in the shadows, not always easily or openly discussed. We’re helping The North American Menopause Society (NAMS) change that and be the go-to resource for women and doctors alike. Case in point: in 2014, half of the top 10 articles read by OBGYNS appeared in the NAMS professional journal, “Menopause.”
Cheers to 25 Years
Thank you to our employees, clients, friends, supporters and fans who helped us celebrate the agency’s 25th anniversary in 2014. It was a milestone year, capped by the peak of our home base Terminal Tower sporting the colors of our new look. We look forward to telling our clients’ stories during the next quarter century.
Making a Thermometer Hot News
Blue Spark Technologies turned to Falls to launch its first consumer product, TempTraq – a wearable Bluetooth thermometer – with a debut at the 2015 Consumer Electronics Show. The challenge of breaking through the clutter in one of the most crowded environments didn’t intimidate our team. We helped TempTraq own the show; capture a coveted CES Editors’ Choice Award from Reviewed.com, a division of USA Today; and garner more than 150 top tier hits in just 30 days.
We work hard. Work smart. Work with a sense of humor.
| Moen celebrate its 75th anniversary with a special edition Look Book that used high-end design to reinforce the products are elegant kitchen and bath accessories. | Transform the view of Krylon®, the first aerosol paint, to make it one of today's hottest DIY and craft brands. | The MetroHealth System articulate and amplify its vision to current and potential investors, as well as the community at large. | Manage communications during a tragic school shooting to keep the public informed and enable teachers, staff, children and the community to return to education. | Refresh the brand identity of The City Club of Cleveland to achieve a modern look that celebrates its 100-year rabble rousing history. | Launch Global Cleveland, a hub and catalyst to attract and retain talent to the Greater Cleveland region. | Reposition Moen from a builder-grade faucet to a fashionable designer kitchen and bath accessory. | Pull menopause from a taboo secret whispered in the shadows to front page news with the North American Menopause Society as the premier third party expert. | Enhance Lincoln Electric's position as the go-to expert and leader in welding, cutting and automation products. | The Downtown Cleveland Alliance attract a record number of new businesses, retail companies and residents to make the city a bustling place to live, work and play. | Change Duck® brand duct tape from a tool box commodity to a cult classic for creative design and self-expression. | Vitamix® evolve a small kitchen appliance into one of the most coveted culinary tools for home cooks and professional chefs alike. |
