Marketing Extraordinary Attorneys
Professional services firms often struggle to differentiate themselves in the market. But local law firm Walter | Haverfield wasn't afraid to have a little fun and break from its traditional look when it needed to promote its education law attorneys at an Ohio School Board Association event. Falls created illustrated superhero attorneys, on a postcard, so the law firm could stand out from the hundreds of other event exhibitors.
Casual for a Cause: The American Red Cross
We are fortunate to lend our time, talent or money to a number of worthy organizations in our hometown and across the country. It’s our way to give back to the organizations that are true gifts to our community. Every Friday, our employees wear jeans for a nominal donation to a cause that sparks our passion. For the month of September we are focusing our efforts outside of Northeast Ohio to raise money for the American Red Cross’ Hurricane Harvey relief efforts and people affected by this catastrophic disaster in Texas.
Helping Northwood University Evolve its Brand and Boost Enrollment
In order to capture the attention of prospective students, parents and corporate partners, it’s critical to consider what is most important to them. Falls helped Northwood hyper-target students through digital, broadcast and print ads to articulate its point of differentiation among universities.
Government and Public Affairs Services and Expansion to DC
Falls added Government and Public Affairs to its extensive services in Cleveland, simultaneously expanding into Washington, DC. This enables us to help clients successfully navigate public policy issues, increase civic engagement and better connect with constituencies. Public sector veteran, Maureen Harper, leads the Cleveland group; experienced Washington insider, Tom Medaglia, heads up the DC office. He also continues as principal of Thomas Advisors, a lobbying and consulting firm.
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| Manage communications during a tragic school shooting to keep the public informed and enable teachers, staff, children and the community to return to education. | Launch Global Cleveland, a hub and catalyst to attract and retain talent to the Greater Cleveland region. | Moen celebrate its 75th anniversary with a special edition Look Book that used high-end design to reinforce the products are elegant kitchen and bath accessories. | Pull menopause from a taboo secret whispered in the shadows to front page news with The North American Menopause Society as the premier third party expert. | Vitamix® evolve a small kitchen appliance into one of the most coveted culinary tools for home cooks and professional chefs alike. | The MetroHealth System articulate and amplify its vision to current and potential investors, as well as the community at large. | Enhance Lincoln Electric's position as the go-to expert and leader in welding, cutting and automation products. | Change Duck® brand duct tape from a tool box commodity to a cult classic for creative design and self-expression. | Refresh the brand identity of The City Club of Cleveland to achieve a modern look that celebrates its 100-year rabble rousing history. | The management team and the Board of Directors of Erie Indemnity engage investors and enhance value through an expanded corporate narrative. | The Downtown Cleveland Alliance attract a record number of new businesses, retail companies and residents to make the city a bustling place to live, work and play. | Reposition Moen from a builder-grade faucet to a fashionable designer kitchen and bath accessory. | Transform the view of Krylon®, the first aerosol paint, to make it one of today's hottest DIY and craft brands. |
