Improving the Way Improvements Markets

Our four-week paid social content campaign drove more than 37,000 visits to product pages on the Improvements’ website, generated nearly 1.5 million brand impressions and gave a massive boost to related organic content on the company’s social media platforms. Some of our click-through rates eclipsed 5-percent.

Launching the first “smart” Vitamix machines

When you launch the first “smart” high-performance blenders, it’s not enough to talk about features; you have to show people how the new blenders will improve their lives. Falls executed a product experience-focused media campaign to showcase new Vitamix Ascent Series machines as useful technology, versus innovation for innovation’s sake.

Helping Northwood University Evolve its Brand and Boost Enrollment

In order to capture the attention of prospective students, parents and corporate partners, it’s critical to consider what is most important to them. Falls helped Northwood hyper-target students through digital, broadcast and print ads to articulate its point of differentiation among universities.

Casual for a Cause: The City Mission

We are fortunate to lend our time, talent or money to a number of worthy organizations in our hometown and across the country. It’s our way to give back to the organizations that are true gifts to our community. Every Friday, our employees wear jeans for a nominal donation to a cause that sparks our passion. This month we will be supporting The City Mission.