With just 12 percent of new IR officers boasting a communications background, Rob Berick ponders this question in a piece featured on CommPro.LEARN MORE
Falls Communications Announces Staff Promotions
Falls Communications announces four recent promotions: Jennifer Bahun to account supervisor; Melissa Gutschmidt to senior account executive; Samantha Eastman to senior account executive; and Erica Tan to account executive.
Making prom memories that stick
Falls Communications helped show the creativity Duck Tape® can unleash through the story of two high school kids who combined 39 rolls of Duck Tape®, 90 hours and a little imagination to craft amazing DIY prom outfits for the Duck® brand Stuck at Prom® Scholarship Contest. After taking home the top spot (and $20,000 in scholarships), the couple’s prom picture splashed everywhere from top-tier news sites to late-night television. They may be the only people in history proud of their prom pictures after 20 years.
Viewing Insurance Differently
Instead of spending billions of dollars on advertising, quirky spokespeople and gimmicks, Falls helped Erie Insurance compete against national industry giants with our most valuable tool – creative brainpower. We worked with Erie to unearth newsworthy happenings within the company and found gold. A small team was experimenting with Google Glass, researching new ways to use the technology to improve business practices. Together, we transformed this untold story into one that put a national media spotlight on Erie Insurance and positioned it as an industry innovator.
Telling a Significant Acquisition Story
Falls Communications designed and implemented an integrated communications strategy to support A. Schulman’s $800-million acquisition of Citadel. The strategy focused on educating investors on the merits of the deal, engaging all stakeholders through timely updates, targeted media placements and digital tools.
|Moen celebrate its 75th anniversary with a special edition Look Book that used high-end design to reinforce the products are elegant kitchen and bath accessories.||Enhance Lincoln Electric's position as the go-to expert and leader in welding, cutting and automation products.||Refresh the brand identity of The City Club of Cleveland to achieve a modern look that celebrates its 100-year rabble rousing history.||Launch Global Cleveland, a hub and catalyst to attract and retain talent to the Greater Cleveland region.||The Downtown Cleveland Alliance attract a record number of new businesses, retail companies and residents to make the city a bustling place to live, work and play.||Transform the view of Krylon®, the first aerosol paint, to make it one of today's hottest DIY and craft brands.||The MetroHealth System articulate and amplify its vision to current and potential investors, as well as the community at large.||Pull menopause from a taboo secret whispered in the shadows to front page news with The North American Menopause Society as the premier third party expert.||Reposition Moen from a builder-grade faucet to a fashionable designer kitchen and bath accessory.||Vitamix® evolve a small kitchen appliance into one of the most coveted culinary tools for home cooks and professional chefs alike.||The management team and the Board of Directors of Erie Indemnity engage investors and enhance value through an expanded corporate narrative.||Manage communications during a tragic school shooting to keep the public informed and enable teachers, staff, children and the community to return to education.||Change Duck® brand duct tape from a tool box commodity to a cult classic for creative design and self-expression.|